gregbo (gregbo) wrote,

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Here's the latest article on click fraud from the Washington Post. On Dave Farber's interesting-people list, Lauren Weinstein and Brad Templeton, a couple of Internet heavyweights dating back to the days of dialup modems and 56K trunks, have expressed their opinions. BT's post speaks to Google's ability to turn away poorly performing ads as one of the keys to their success. (I wish AV had done that, instead of continuing to run those banner ads, popups, dancing images on the screen, etc. Perhaps the company would still be in business and some of us wouldn't have lost our jobs.)

It is interesting that the old Internet guard is starting to weigh in on the issue. It still may be many years before there is enough of a change in advertisers' spending patterns to compel the PPC engines and networks to be more transparent, etc.
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