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finally!

According to CNBC, the SEC is starting to look into click fraud. While they have not investigated anyone yet, it is only a matter of time before their eye turns to Google. Even if Google has a technology to eliminate (most) click fraud (doubtful), the mere specter of an SEC investigation will definitely send chills through its investors. I would be very nervous if I was a Google stockholder (or employee) right now.

Also, I discovered a project started by someone who's fed up with all the click fraud articles being posted that just speculate on the problems. He's going to develop his own click-bot and turn it loose on sites he's bought ads on. The idea is to determine what types of click patterns are flagged by the fraud detection systems in place. While I don't know if he will uncover anything that's not already publicly known (or suspected), perhaps he'll turn up something interesting. At any rate, it looks like click fraud is finally going to get the attention it deserves.