He's a big fan of PPC and feels that it can be successful despite its flaws. Personally, I have never understood the industry's love of PPC advertising. In fact, I have never understood some people's desire to track all clicks, even those that aren't related to advertising. I think it imposes unnecessary costs on the search engine and is too prone to abuse.
He's a big fan of PPC and feels that it can be successful despite its flaws. Personally, I have never understood the industry's love of PPC advertising. In fact, I have never understood some people's desire to track all clicks, even those that aren't related to advertising. I think it imposes unnecessary costs on the search engine and is too prone to abuse.
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