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click fraud challenges

A very simple solution to determining how good a company is at click fraud detection and prevention is to have them issue a prize to anyone who can fool their system. Treat it like the cipher challenges, in which people who break codes are awarded prizes.

I would like to see what would happen if at some search engine conference, some people issued such a challenge to all the search engines. Whether they accept the challenge at all, how large a prize they offer, and the extent to which they are actually able to defend themselves against the contestants will shed quite a bit of light on this issue, IMO.

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