gregbo (gregbo) wrote,
gregbo
gregbo

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search engines accused of collusion

An advertiser has filed a lawsuit against Google, Yahoo, and several other search engines, claiming they conspired to overcharge customers for pay-per-click (PPC) advertising.

What continues to surprise me is that PPC advertising continues to make money. Despite considerable warnings, these companies continue to sign up with web ad publishers. Another thing that surprises me is that some companies are unwilling to challenge the search engines because they're afraid they will be dropped from the search engines' indexes. (Since when did search engines become a monopoly?)
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