November 28th, 2007

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(no subject)

My Equinix interview has been scheduled for Friday at 9am. I have four half-hour interviews: one with the director, the others with team members (including the guy who did my phone screen). I'm not at my best at 9am, unfortunately.

The offices are not too far from the Great Mall of Milpitas. It's possible to take public transportation there, but it's two bus rides (or longish walks) with about a 40 minute VTA light rail ride in between. Should I be made an offer (and take it), I suppose I should take PT at least some of the time. Not only is it the green thing to do; it's probably at least as fast during rush hour. However, it might be a challenge to get to my Tuesday night chorus rehearsals on time. (It's also a bit too far to drive at lunchtime to the Starlite, so afternoon lessons are out.)
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Aurelie Thiele on click fraud

Aurelie Thiele, a former MIT EECS grad student (operations research) and now a professor at Lehigh, wrote some thoughts on click fraud in response to a comment I made on one of her previous postings. In her post, she mentions something I forgot that has a bearing on Google's claims that click fraud was something "new" and not well understood. Bill Gross, who founded Overture (which bought AltaVista in 2003) in 1998, was aware of the problem even back then. (Not surprising; there had been other related incidents of fraud associated with online advertising even before that. Some kids were caught generating ad impressions on one of their sites back in 1996. I remember reading an article about it and thinking cynically that it was only a matter of time before something like this happened.) Why this wasn't brought up during the Lane's Gifts settlement is a mystery to me.