March 8th, 2006

classic cylon

one small step in the war against click fraud

According to c|net, Google is close to settling the class action lawsuit filed against them and several other search engines and CPC (cost-per-click) providers. If approved by a judge, Google will offer $90 million in damages (redeemable in credits to ad accounts), less lawyer's fees.

Interestingly enough, Y!, who was also named in the suit, is going to continue to fight it. My opinion: they should settle up also (lest they be found guilty and be forced to pay a lot more money). They should just admit that they didn't do enough to combat click fraud.