gregbo (gregbo) wrote,

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click fraud debate renewed: 10-15% of clicks are "pathological"

Fair Isaac has released some results of a click fraud study, in which they've determined that 10-15% of clicks are "pathological", or have a likelihood of being fraudulent. They intend to discuss the results at a conference in SF tomorrow.

Slowly, but surely, the truth about click fraud is coming to light.

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