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Oct. 11th, 2006

I've been thinking about ramping down my involvement in click fraud activism. In general, it seems as if most advertisers aren't (yet) unhappy enough to stop using PPC advertising. Perhaps someday, they will be, but it might be many years from now. If I had never done the work that I'd done at AV, I probably wouldn't spend much time on it. (I think one of the reasons I spend as much time on it as I do is, as far as interviews go, I can answer questions about click fraud better than anything else.)

Getting back in touch with some of my old friends and colleagues through LinkedIn has made me wish that my life was like it was when I worked on network protocols, in groups with other software engineers, participated in technical forums, etc.

Anyway, I decided to contact a couple of people I used to interact with. One is a former UCLA grad student; the other writes articles on telecom policy. I sent them some email about click fraud, including links to some of what I've written here and the Tuzhilin report, to get their opinions about it. I don't know how much either actually knows about it, but what they say may have a bearing on how much time and energy I spend on it in the future.